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Mid-range price point kitchen and bathroom products become market highlight
2023/07/07
At present, the kitchen and bathroom market consumption to mid-range price products, low-grade price and high-grade price accounted for a small proportion, showing an obvious middle large, two small rugby ball structure. Some industry insiders said, kitchen and bathroom consumption mainly to urban working class, this part of the crowd's consumption target is mainly concentrated in the mid-range price market, choose low-grade price and high-grade price products are relatively small. In addition, the relatively low share of high-grade price consumption is also an important reason is that the current cabinet market has not appeared such as the automotive industry, BMW, Mercedes-Benz industry benchmark brands, which is also the consistent reflection of many dealers.
It is understood that the current domestic high-grade price of kitchen and bathroom or imported kitchen and bathroom is the main consumer groups mainly to some high-end flats, villa dwellers. Kitchen and bathroom consumption compared with other fast moving consumer goods have obvious differences, high frequency of use and product life is long, so the quality of the product and its service is particularly important.
In fact, the kitchen and bathroom brand competition in addition to quality as a guarantee, service is also important. The cabinet industry and many other industries, service is always the first, in terms of style, shape, colour and so on will not be because of the different brands and have too much difference, so the ultimate attraction to consumers is the service, from accepting consumer telephone advice, showroom reception to after-sales service, etc., any link can not be sloppy. In the current situation of the lack of benchmark brands, consumer brand loyalty is not high, and ultimately about the consumer purchase decision factor is service. Therefore, focus on the service of the cabinet business, must be able to occupy a relatively large advantage in the current fierce market competition.
2023/07/07
The most important thing is the discount, seek discount itself is already a way of life, we in the kitchen and bathroom home enterprises, will have this discount, but consumers still feel false. In this process
2023/07/07
In 2014, the "emblem gathered strength, create the future" activities, so that the kitchen and bathroom industry elites and designers around the country gathered in Hefei, Anhui Province, to spend the industry event. In addition to harvesting the honor of the top 100 kitchen and bathroom list, what did the participants gain, what emotional touch and rational thinking, please see my on-site interview report.
2023/07/07
The kitchen and bathroom appliance market is regarded as the last piece of "big cake" in the domestic home appliance industry. In recent years, the kitchen and bathroom appliance market has been booming, with product sales accounting for 10% of the overall sales of the home appliance industry. Authoritative research institutions expect that in the next five years, kitchen and bathroom appliance sales will grow at an average annual rate of about 30%.
