The kitchen and bathroom appliance market is regarded as the last piece of "big cake" in the domestic home appliance industry. In recent years, the kitchen and bathroom appliance market has been booming, with product sales accounting for 10% of the overall sales of the home appliance industry. Authoritative research institutions expect that in the next five years, kitchen and bathroom appliance sales will grow at an average annual rate of about 30%.

Due to the high growth trend of the kitchen and bathroom industry, the overall concentration is relatively low and the gross profit is high, which has attracted the attention and input of many enterprises. In addition to the boss, Fanta, Huadi and other professional kitchen electric business, Haier, the United States, Siemens, Hisense and other home appliance giants have also increased the layout of the kitchen and bathroom market.

The reporter saw in the major appliance stores, many consumers buy kitchen and bathroom appliances, are a full set of purchase, and the design of the whole set of kitchen appliances is very popular. The kitchen and bathroom appliances in the major electronics stores during May Day have ushered in a sales spurt.

Kitchen and bathroom appliances have been maintaining continuous growth, in addition to the purchase of new homes, a high proportion of consumption of newer generations. At the same time, the intensification of competition in the kitchen appliance industry has also accelerated the reshuffling of the industry, and the trend of high-end kitchen and bathroom appliances has effectively promoted the rapid growth of the overall market.

Technology upgrade to go high-end route

With the increasingly fierce competition in the kitchen and bathroom appliance market, the trend of high-end is becoming more and more obvious. Xu Dongsheng, secretary-general of the China National Electrical Appliances Association, said that as people's consumption level increases, they need better quality, more fashionable, intelligent and user-friendly products, and they are also very concerned about energy-saving and environmentally friendly products.

The reporter visited and found that more and more consumers are paying attention to high value-added kitchen and bathroom products, taking range hoods as an example, in the urban market above 2,000 yuan products occupy the mainstream, more than 10,000 yuan of high-end range hoods products sales growth very quickly. And with intelligent, constant temperature, timing and other functions of the water heater is also more popular than the traditional water heater.

Industry analysis, in addition to safety and energy saving, kitchen and bathroom appliances in the high-end trend of another performance is the function and design of more intelligent, humane. Such as the current operating interface of kitchen and bathroom appliances to add more intelligent electronic procedures and settings, in terms of appearance are also tending to diversify, humane, to better integrate with consumer home decoration.

Tips for using kitchen and bathroom appliances

The quality and service of kitchen and bathroom appliances directly affects the quality of life of consumers.

For kitchen and bathroom appliances, regular safety maintenance and cleaning cannot be ignored. Appliance experts believe that it is best to ask manufacturers of kitchen and bathroom products to repair and maintain professional staff, they are more familiar with the product structure performance, cleaning more thoroughly, the use of more at ease.

At the same time, appliance experts also reminded that many consumers home kitchen and bathroom appliances have overdue use of the phenomenon, these over-age appliances are prone to a number of hidden dangers, affecting health. In order to ensure safety, consumers should pay attention to the service life of kitchen and bathroom appliances, and promptly "trade-in" over-aged kitchen and bathroom appliances at home.